The Number 1 Mistake Most Website Owners Make And How You Can Avoid It
For most website owners, the single biggest mistake they make is trying to sell a product or service on the prospects first visit to their site, and not building a list of future customers. It's amazing that only a small percentage of business owners treat list building and email marketing with the urgency it requires.
For most website owners, the single biggest mistake they make is trying to sell a product or service on the prospects first visit to their site, and not building a list of future customers. It's amazing that only a small percentage of business owners treat list building and email marketing with the urgency it requires.
It's been proven that over 98% of people who visit your website for the first time will leave without buying anything. By capturing your visitor's name and email address when they arrive, you have a chance to build a long-term relationship with her, and you can potentially turn her into a long-term customer.
Your Most Wanted Response Should Be Building A List Instead Of Getting A One-Time Sale
Instead of focusing your site on making a sale, encourage your visitors to opt-in to receive a free Report of some kind. Ask them to give you their name and email address to access the information, and you'll multiply your profits over time. Once you've got your prospect onto a list, continue to follow up regularly with information and offers for products and services. Using this two-step system will give you a much better chance of making sales to your readers.
If you watch all the best Internet marketers, you'll see that they use tools such as mini courses, free eBooks or other forms of "ethical bribes" to get their visitors to opt-in to a list. You should also be doing this because it flat out works. By building a list of people who are interested in your area of expertise, products or services, you are creating a real asset that will pay off for a long time into the future. As smart marketers say - the money is in the list. Well actually, the money is really in the relationship you develop with the people on your list.
Business Is All About Relationships. It's Not About Selling Products And Services
Business is about building relationships with people one at a time and solving their problems. Do this and you will prosper - miss this key point and you will never be as successful as you could be. In fact, marketing genius Dan Kennedy says that the only real asset a business has, and the asset that gives you virtually unlimited leverage, is your customer list. Your future success depends on having a loyal list of repeat customers - without this, you ultimately have no business.
Your most difficult sale will be the first sale to a new prospect. Buying from you is a high risk proposition to somebody who has never dealt with you before. Research shows that existing customers are at least 5 times easier to sell to than somebody who you don't have a relationship with. Having a list of prospects and customers who know and like you, set up in an email autoresponder system to automate most of your follow-up, is one of the surest ways of setting up auto-pilot streams of income from your web business you'll ever find.
Building Your Customer Email List Should Be Your #1 Priority
If you haven't made building your email list a priority, you really should get started today. By having your visitors give you their names and email address (and their physical address too if at all possible) you could double or triple your profits by simply following up. And once your email sequence has been created, it works invisibly in the background to increase your sales day in, day out.
You simply cannot invest time more effectively than by building a list of people who are interested in the benefits they will receive from the products and services you offer. It really is a no-brainer, and nurturing that list should be part of your core business strategy.
For most website owners, the single biggest mistake they make is trying to sell a product or service on the prospects first visit to their site, and not building a list of future customers. It's amazing that only a small percentage of business owners treat list building and email marketing with the urgency it requires.
It's been proven that over 98% of people who visit your website for the first time will leave without buying anything. By capturing your visitor's name and email address when they arrive, you have a chance to build a long-term relationship with her, and you can potentially turn her into a long-term customer.
Your Most Wanted Response Should Be Building A List Instead Of Getting A One-Time Sale
Instead of focusing your site on making a sale, encourage your visitors to opt-in to receive a free Report of some kind. Ask them to give you their name and email address to access the information, and you'll multiply your profits over time. Once you've got your prospect onto a list, continue to follow up regularly with information and offers for products and services. Using this two-step system will give you a much better chance of making sales to your readers.
If you watch all the best Internet marketers, you'll see that they use tools such as mini courses, free eBooks or other forms of "ethical bribes" to get their visitors to opt-in to a list. You should also be doing this because it flat out works. By building a list of people who are interested in your area of expertise, products or services, you are creating a real asset that will pay off for a long time into the future. As smart marketers say - the money is in the list. Well actually, the money is really in the relationship you develop with the people on your list.
Business Is All About Relationships. It's Not About Selling Products And Services
Business is about building relationships with people one at a time and solving their problems. Do this and you will prosper - miss this key point and you will never be as successful as you could be. In fact, marketing genius Dan Kennedy says that the only real asset a business has, and the asset that gives you virtually unlimited leverage, is your customer list. Your future success depends on having a loyal list of repeat customers - without this, you ultimately have no business.
Your most difficult sale will be the first sale to a new prospect. Buying from you is a high risk proposition to somebody who has never dealt with you before. Research shows that existing customers are at least 5 times easier to sell to than somebody who you don't have a relationship with. Having a list of prospects and customers who know and like you, set up in an email autoresponder system to automate most of your follow-up, is one of the surest ways of setting up auto-pilot streams of income from your web business you'll ever find.
Building Your Customer Email List Should Be Your #1 Priority
If you haven't made building your email list a priority, you really should get started today. By having your visitors give you their names and email address (and their physical address too if at all possible) you could double or triple your profits by simply following up. And once your email sequence has been created, it works invisibly in the background to increase your sales day in, day out.
You simply cannot invest time more effectively than by building a list of people who are interested in the benefits they will receive from the products and services you offer. It really is a no-brainer, and nurturing that list should be part of your core business strategy.
Author:
Rocky Tapscott is a Site Build It mentor and coach who shows small and medium sized business owners to boost their sales and profits. He has developed a Free 27 page Report that teaches how to create autopilot income streams using a simple but deadly effective email marketing system - Grab your Free Report now.
