Crucial Part Of Operating A Business - Marketing And Management
Many business owners know the 80-20 principle in doing business. This principle means that you will try to focus on 20% of the customers and provide good service for them. And for the rest of the customers, you may maintain a good relationship with them but they will not be the main target of your business.
Many business owners know the 80-20 principle in doing business. This principle means that you will try to focus on 20% of the customers and provide good service for them. And for the rest of the customers, you may maintain a good relationship with them but they will not be the main target of your business.
There are many businesses in the world nowadays. Many of the business owners all started their business with a lot of hopes and faiths. However, their dreams blew one by one as time flies. This is actually something sad. Business owners will have a lot of dreams in mind and they want to realize the dreams one by one. However, they do not have the correct concepts in mind regarding the ways to keep customers. As a result, the customers will not return to make a second purchase. This marks the failure of a business. It is because all businesses rely on loyal customers who will purchase regularly.
If there are no such customers in your business, you lose in the competition already. If you wish to enjoy a large amount of loyal customers in the sales network, you have to know some useful ways to please them. For example, you have to keep good contact with them. If you know that they have a regularly purchase habit, you can send them reminders a few days before they make the purchase. Of course, it means that you have to keep the shopping habits of some customers in mind well.
You may say that it is hard to keep such record for all the customers. Well, I am not saying that you should treat every customer in this way. You should only treat part of the customers. The selection criteria depend on you, but you should only target about 20% of the customers. Or, you may select customers which can contribute to 20% of the total sales of your business.
If you want to explore new market, you can try to attend some seminars or trade shows. These will enable you to reach more customers who are in your target group. Of course, you should notice about the scale of the trade fairs before you confirm to attend it. Some of them may be really small and you cannot get new target customers well by attending it.
Besides, you can try to give professional suggestions for your customers. They want to know something professional when they are new to the products. For example, customers purchasing TV may want you to teach them how to install the TV at home. With the professional help, they will trust you more and purchase from you more likely. You may think that it is troublesome to stay professional and you may think that it is troublesome for you to answer the questions from the customers even after the sales. This thinking is totally wrong. After-sale services must be provided well in order to attract the customers and encourage them to make a second purchase. If you are not prepared to work in this way, close your business then.
If they do not know that you wish to provide quality service, they may not follow your style of service. This will easily anger your customers. They may think that your business is not reliable once you are not there. As a result, you will need to work very hard because whenever you leave the shop no one will purchase from you.
No doubt, this kind of personal attention takes time but it is worth doing if you do want to enjoy a successful business.
Many business owners know the 80-20 principle in doing business. This principle means that you will try to focus on 20% of the customers and provide good service for them. And for the rest of the customers, you may maintain a good relationship with them but they will not be the main target of your business.
There are many businesses in the world nowadays. Many of the business owners all started their business with a lot of hopes and faiths. However, their dreams blew one by one as time flies. This is actually something sad. Business owners will have a lot of dreams in mind and they want to realize the dreams one by one. However, they do not have the correct concepts in mind regarding the ways to keep customers. As a result, the customers will not return to make a second purchase. This marks the failure of a business. It is because all businesses rely on loyal customers who will purchase regularly.
If there are no such customers in your business, you lose in the competition already. If you wish to enjoy a large amount of loyal customers in the sales network, you have to know some useful ways to please them. For example, you have to keep good contact with them. If you know that they have a regularly purchase habit, you can send them reminders a few days before they make the purchase. Of course, it means that you have to keep the shopping habits of some customers in mind well.
You may say that it is hard to keep such record for all the customers. Well, I am not saying that you should treat every customer in this way. You should only treat part of the customers. The selection criteria depend on you, but you should only target about 20% of the customers. Or, you may select customers which can contribute to 20% of the total sales of your business.
If you want to explore new market, you can try to attend some seminars or trade shows. These will enable you to reach more customers who are in your target group. Of course, you should notice about the scale of the trade fairs before you confirm to attend it. Some of them may be really small and you cannot get new target customers well by attending it.
Besides, you can try to give professional suggestions for your customers. They want to know something professional when they are new to the products. For example, customers purchasing TV may want you to teach them how to install the TV at home. With the professional help, they will trust you more and purchase from you more likely. You may think that it is troublesome to stay professional and you may think that it is troublesome for you to answer the questions from the customers even after the sales. This thinking is totally wrong. After-sale services must be provided well in order to attract the customers and encourage them to make a second purchase. If you are not prepared to work in this way, close your business then.
If they do not know that you wish to provide quality service, they may not follow your style of service. This will easily anger your customers. They may think that your business is not reliable once you are not there. As a result, you will need to work very hard because whenever you leave the shop no one will purchase from you.
No doubt, this kind of personal attention takes time but it is worth doing if you do want to enjoy a successful business.
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